The Rise of the "Coolcation" in Scandinavia

The Rise of the “Coolcation” in Scandinavia

Finding calm, connection and cool environments in the Nordics

There’s a subtle magic in the Scandinavian air. It’s the whisper of pine forests miles from the nearest road, the hushed quiet of snow falling on peaceful lakes, and the ease of moving through days neither hurried nor slack. Over recent years, a new way of holidaying has quietly taken hold here — the “coolcation.” It’s less about chasing tourist highlights, and far more about slowing down, grounding, and aligning with Northern rhythms. It's really taken hold in the Nordic countries, so let's take a look at what a coolcation looks like.

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